BarShows are the main event for the alcoholic beverage and bar industries and are held in the name of the region in which they occur. These exciting events draw attention from across the globe regardless of whether you are an industry insider or not.

　In 2012, the Tokyo International BarShow was the first to be held in Asia. It held in conjunction with Whisky Live, a global event well known in Japan. A world’s first to bring together bars, cocktails, and whisky with a hugely successful program that satisfied liquor lovers of all kinds.

　It was held at Tokyo Midtown in 2012, Bellesalle Shibuya Garden in 2013 and Prism Hall of Tokyo Dome City in 2014. Although the event was cancelled during 2020-2022 due to COVID-19, the number of visitors has increased year by year and in 2023, the event was held for the first time in four years with a total of approximately 14,700 visitors during the two-day event.

　Ongoing demonstrations by the world’s most famous bartenders making cherished domestic and foreign alcohol accessible to all in this, the Tokyo International BarShow, the grandest event of the bar industry.

　Slogan of 2024 is “Cocktail Innovation.” We are pleased to welcome Jason Crawley, an innovator in the bar industry, as our overseas guest. We hope and expect that this will trigger innovation in the Japanese bar industry.

　Masters and leaders of each industry including cocktails, whiskey, spirits, utensils, glasses, etc., will gather to present abundant content to help deepen the knowledge and enjoyment of bars, drinks, cocktails, whiskey, etc., and to experience the big wave of the bar industry that is attracting attention around the world.

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